Retail Sales Dashboard

⏱️ Timeframe: 2024

🧑‍💼 Client: Confidential

🛠 Tech Stack: Python · Flask · Plotly · Dash · Pandas · PostgreSQL · REST APIs

🧩 Overview

The Retail Sales Dashboard is an interactive web-based platform developed to help a global retail client monitor sales, profit margins, and regional performance metrics in real time.

Designed with decision-makers in mind, the dashboard simplifies large, complex datasets into intuitive visualizations, empowering business teams to track KPIs, analyze sales trends, and make data-driven decisions across markets.

🎯 Project Objectives

• Create an intuitive, self-service dashboard for sales analytics.


• Visualize daily, monthly, and yearly sales across product categories and regions.


• Enable drill-down capabilities from global view to individual store or SKU level.


• Integrate with internal APIs for real-time sales data.


• Allow exporting of visuals and reports for presentations and executive reviews.

📌 Key Features

📈 Dynamic Sales Visualizations: Bar charts, time-series plots, pie charts, and geo maps.

🌍 Regional Insights: Sales and profit analysis segmented by country, state, and city.

📊 Category-Level Breakdown: Drill-down into performance by product category, sub-category, and SKU.

🧮 Profitability Metrics: Visuals for gross margin, discount impact, and high/low performing products.

🕵️ Filters & Search: Custom filters by date range, region, category, and sales rep.

📤 Exportable Reports: Download charts and filtered views in PDF and CSV format.

📱 Responsive Design: Accessible on desktop, tablet, and mobile screens.

🚀 Results & Business Impact

📉 Reduced manual Excel reporting by over 75%.

🕒 Saved 10+ hours per week in regional performance tracking.

💡 Helped identify underperforming SKUs and improve promotional strategies.

📈 Enabled leadership to respond faster to sales dips or regional anomalies.

🤝 Improved data literacy among non-technical business users.

💬 Client Testimonial

"We finally have a single source of truth for our sales data.
The dashboard is fast, insightful, and incredibly easy to use."
— Senior Manager, Sales & Marketing

🖼️ Visual Assets for Slide Deck / Website

• Screenshots: Regional sales heatmap, monthly sales trends, product performance view


• Charts: Line chart (monthly sales), bar chart (profit by category), map visualization


• System Diagram: Data pipeline from PostgreSQL to Plotly via Dash API

✅ Summary

The Retail Sales Dashboard demonstrates how powerful data can be when it’s visualized well and made accessible to business stakeholders. From executives to regional managers, users gained the ability to interpret performance in seconds—not hours—leading to faster decisions and better outcomes.